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How Attention Prevails In The Future of Advertising Report With ExchangeWire

In this new research report, produced with ExchangeWire, we take a closer look at what drives and improves attention in advertising.

Technical Level

It’s Time To Ditch The Junk Food Of Low-Quality Ad Inventory

At best, MFA inventory is wasted spending. Marketers need to shift toward “clean” ad inventory that delivers high-quality impressions.

Technical Level

How Advertisers can Maximize Attention Thanks to Sharethrough’s New Partnership with Adelaide

In this post, we cover how Sharethrough’s partnership with Adelaide arms advertisers with all the tools to grab the most of consumers’ attention.

Technical Level

February 16, 2023

9 Ways To Innovate With Video Ads On CTV

In this post, we cover what advertisers can do to maximize the performance of their video ad campaigns and return viewers’ attention to CTV.

Technical Level

February 13, 2023

QR Codes Grab Attention (Once Again) in This Year’s Super Bowl Commercials

Super Bowl LVI held a big moment for QR codes in TV ads, thanks to Coinbase. This year, Super Bowl LVII showcased even more ads with QR codes.

Technical Level

January 5, 2023

Sharethrough & Storygize Integration Will Help Marketers Drive Greater ROI

We’re thrilled to announce a new partnership between the Sharethrough Exchange and Storygize’s full-service native advertising platform.

Technical Level

December 14, 2022

Sharethrough Ranked the Most Secure SSP by Confiant

In Confiant's latest quarterly report, Sharethrough was deemed to be the SSP with the lowest security violation rate of all of the SSPs tracked.

Technical Level

November 2, 2022

Introducing New Research-Backed CTV Ad Enhancements

We’re excited to announce the release of two new ad enhancements aimed at helping improve consumers’ attention and retention of CTV ads.

Technical Level

October 26, 2022

[Infographic] New Research Uncovers Consumers’ Shopping Trends This Holiday Season

New infographic showcases our research into consumers’ shopping behaviors to help brands and advertisers with their holiday digital ad campaigns.

Technical Level

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