Alka Seltzer targets Sharethrough Deal ID to Boost Performance



Bayer utilizes Sharethrough video supply as an always-on strategy to enhance performance of existing video assets. Standard Alka Seltzer video assets ran across the Sharethrough exchange, targeting consumers in-market with 3rd party audience data. Sharethrough video achieved CPM, VCR & audience KPIs with a huge emphasis on efficiency.


3rd Party Audience Segments

Campaign Goals—

VCR, Always On

Ad Format—


Creative Type—


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